# Skip the 30% commission. Own the customer.

Talabat takes 30% of every order AND owns the customer relationship. Direct WhatsApp ordering puts both back in your hands. Loyalty rewards built in.

**AED 18K**  
Saved per month (avg)  
**0% Commission**  
**5× Repeat order rate**  
[See the journey](/content/demos/restaurant-orders#stages/index.html)

## Aggregators are eating your margin.

Talabat, Deliveroo, Careem, Zomato — they take 25–35% of every order, and you don't even own the customer.

### Locked in, taxed, anonymous

- 25–35% commission on every order
- Aggregator owns the customer (you can't even text them)
- Endless price wars with neighboring restaurants
- Customer reviews on the platform, not yours
- Can't run targeted promos
- You're a commodity, not a brand

### With Mukh.1

### Direct, branded, profitable

- 0% commission — full margin recovered
- You own the WhatsApp database (re-engage anytime)
- Branded experience — your menu, your tone, your offers
- Loyalty rewards = repeat orders go up 40%
- Run flash sales, send "your usual?" prompts
- Build an actual brand, not a SKU on a list

## How it works — every stage interactive.

### 01 CUSTOMER OPENS WHATSAPP

### No app. No download. Just WhatsApp.

Customer scans your QR (table tent, flyer, IG post) — opens directly in WhatsApp. Same effort as Talabat. Better experience.

- QR everywhere: receipts, menus, IG bio, packaging
- No login, no signup, no password reset hell
- Returning customers: bot remembers their usual

### 02 BROWSE + ORDER

### Order in chat — try it live

Pick options like at a counter. Bot upsells naturally. Saves your "usual" for next time.

- Visual menu carousel inside chat
- Smart upsell: "Most people add a lassi"
- "Order my usual" works on the 3rd visit

### 03 PAY IN-CHAT

### Card / COD / Apple Pay — without leaving

No "open this link" friction. Saved cards via Stripe Link or Tabby. Apple Pay one-tap.

- Stripe Link saves cards securely
- Tabby / Tamara split-pay options
- Cash on delivery with phone verification

### 04 LOYALTY + RE-ORDER

### Become the brand they message Friday night

After 3 orders, "your usual?" becomes a 1-tap reorder. Personalized birthday/anniversary offers. Repeat rate goes through the roof.

- Auto "your usual" prompt after 3 orders
- Birthday + anniversary offers automatically
- Win-back: re-engage customers gone silent 30+ days

### 05 DASHBOARD

### Owner sees everything in real-time

Live orders, busiest hours, repeat rate, top items, customer LTV — all in one screen.

- Live order feed (text + voice notification)
- Daily/weekly digest
- Customer cohort analysis (new vs repeat)

## Real margin recovered, real loyalty built.

Numbers from F&B clients across UAE, KSA, India.

**0% Commission on direct orders**  
vs 25–35% aggregators  
**AED 18K**  
Saved per month (avg)  
**40% Higher repeat rate**  
vs aggregator orders

## Plugs into your restaurant stack

WhatsApp Business  
Instagram  
Stripe  
Tabby  
POS (any)  
Local courier APIs  
Google Maps  
Slack alerts

## Ready to stop paying 30% to aggregators?

Bring your menu. We'll set up direct WhatsApp ordering for your restaurant — zero commission, free trial.